Save 20% When You BIY Instead of DIY

You want to get projects done around the house, but you lack the skills, desire, or the time to DIY. The other side of the coin — hiring it all out — is an expensive option you’d like to avoid. What to do?

BIY, that’s what.

BIY — buy-it-yourself — is a smart middle ground for those who want to upgrade their homes, be actively involved in the process, and keep a lid on the budget. A BIYer can save up to 20% on home improvements by shopping for bargains and eliminating contractor markups on materials and finishes.

It’s a growing trend that industry experts and big-box home improvement centers are watching closely, defining BIY as its own genre. Fred Miller, managing director of the Home Improvement Research Institute (HIRI), identifies BIY as a distinct subset of DIY.

“We’ve found that about 17% of homeowners have completed BIY projects,” Miller says.

Marketing expert Matt Carmichael, author of the book “Buyographics,” suggests demographics play a role.

“Many millennials don’t have the DIY mindset their parents had,” says Carmichael, “but they still want to be hands on when it comes to fixing up and improving their homes, and they know how to buy stuff.”

Mining online information is second nature for millennial BIYers, who eagerly search for price comparisons, peer product reviews, and instructional videos.

The BIY Basics

Buy-it-yourselfers research the materials, finishes, and appliances their project requires, then shop for the best deals possible on the items, purchase them, and have them delivered to the work site.

That way, they avoid markups that a contractor or subcontractor routinely applies to the materials they buy. A BIYer also:

  • Avoids any hourly charges a contractor adds for picking up and delivering the BIY materials
  • Negotiates directly with suppliers for the best price on items
  • Is able to find bargains a contractor may overlook

Good BIYers work closely with their contractor or builder to decide which products and materials make sense for the BIYer to tackle, and which are best left to the contractor.

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