Millennial buyers make up a larger portion of the housing market and are an important demographic to consider when selling your home. While some of their priorities in shopping for a home are different from previous generations, there’s no doubt that most millennials are very interested in owning a home. It just has to be the right home for their needs and budget. By marketing your home through modern channels and offering the home features they love, you can attract this all-important demographic when selling your home.

1. Many Millenials Are Searching for Starter Homes
   Millennials came of age in a time of great turmoil in the real estate market, often watching their parents or grandparents lose significant equity in their homes. So even if they can afford it, they’re not necessarily looking for a large, fully upgraded home to start out. Instead, they’re interested in properties that allow them to build equity over time, by improving the home, paying down their mortgage, and letting the market evolve. It can be helpful to position your property as a great starter option when selling your home.
2. The Price Has to Be Right
   Whether they’re shopping at the top of the market or looking for a small, simple starter home, most millennials have a strong understanding of how to research prices online. If they find a home that they love but it’s listed well above normal market value, they’re likely to simply move on to another option. Work with your real estate agent to make sure you’re selling your home at a price that fits within your local real estate market.
3. Get Social When Marketing Your Home
   Millennial buyers are well-versed in social media, so marketing your home on Instagram, Facebook, and other popular social sites is one of the best ways to catch their eye. When you promote your property on social, be sure to use high-quality photos and direct your audience to your virtual tour. The more you can show them about the property on social when selling your home, the more interested they’ll be.
4. Attractive, Relaxing Outdoor Spaces Excite Millenial Buyers
   Like many buyers, millennials love a comfortable, attractive outdoor space where they can relax on their own, play with their kids, or entertain guests. An outdoor patio, well-maintained yard, or backyard cooking space are major attractions, so make them points of emphasis when selling your home. Remember that many millennials are also parents of young children, so safe outdoor spaces are key.
5. Sell Your Neighborhood, Too
   Millennials aren’t content to simply stay at home, so they love living in a neighborhood with ample restaurants to visit, attractions to explore, and services to take care of their day-to-day needs. So you’re really selling your neighborhood, in addition to selling your home. When promoting your property, be sure to note all of the attractive features of the neighborhood as well.
6. Millennials Love Green Homes and Smart Home Features
   If you’re looking to make upgrades to attract millennial buyers when selling your home, going green and adding smart home features are perfect places to start. Make sure that the home is efficient as possible, and consider low-cost smart home upgrades to add value for Millenials.

While millennials do have some preferences that skew toward the modern, they’re looking for many of the same things from a home as any other buyer. Selling your home to this key demographic will be easier if you market it in the right places, choose a competitive price, and help them fall in love with your neighborhood.